CRO

Conversion Rate Optimisation is the process of improving webpages to convert website traffic into new leads or customers. While SEO focuses on optimising your website to become more visible for search engines and users, CRO focuses on converting users once they are on your site.
Small tweaks and changes can have a big impact on conversions. CRO drives website visitors to sign up to newsletters, download assets, complete contact forms or call you. It takes a huge amount of effort to bring new users to your site, so it is vital that once they are on your site, they interact and convert.

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